Sports Media
Bahareh Rahmanian Kooshkaki; Marziyeh Khalifeh Soltani; Saeed Jafari
Abstract
of sports media management with the approach of developing sports diplomacy. The research method was qualitative, grounded theory method, systematic analysis approach. The statistical population included managers of sports organizations, members of the sports media, and university sports science professors, ...
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of sports media management with the approach of developing sports diplomacy. The research method was qualitative, grounded theory method, systematic analysis approach. The statistical population included managers of sports organizations, members of the sports media, and university sports science professors, and sampling was done in the form of a snowball. A semi-structured interview was used to collect information, and the researcher reached theoretical saturation by conducting 17 interviews. The validity of the interview questions was confirmed step by step by the experts and the reliability of the questions was obtained through the retest reliability of 94%. By analyzing the data by Maxqda software, 465 primary codes, 51 sub-categories and 13 main categories were obtained, and the research model was designed through three stages of open coding, axial coding and selective coding. Based on the paradigmatic model of Strauss and Corbin, the categories were placed in the axes of causal, contextual, intervening factors, strategies and consequences. The results showed that the strategic view and interactionism will lead to economic growth, cultural growth and international reputation, and finally globalization and achieving soft power. Therefore, officials should try to manage sports media by creating a structured and targeted program.
Sports Media
MARZIYEH KHALIFEH SOLTANI; Saeid Jafari; Bahareh Rahmaniyan Koshakki
Abstract
The aim of the present study was to investigate the effect of media consumption on pro-environmental behavior with the mediating role of environmental awareness among sports science students in Sistan and Baluchestan province. The method of this research was a descriptive-survey type and the statistical ...
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The aim of the present study was to investigate the effect of media consumption on pro-environmental behavior with the mediating role of environmental awareness among sports science students in Sistan and Baluchestan province. The method of this research was a descriptive-survey type and the statistical population was all sports science students of Sistan and Baluchistan province, 271 of whom were selected as a statistical sample using the cluster sampling method. The data collection tools include the standard media consumption questionnaires of Mahmoudian et al. (2015), Environmental awareness questionnaire of Si et al. (2022)And the pro-environmental behavior questionnaire was Van and Dave (2022). Form and content validity were used to check the validity of the questionnaires. The reliability of the questionnaires was checked by Cronbach's alpha. The reliability of the questionnaires was checked by Cronbach's alpha and the values of 0.83, 0.95 and 0.87 were calculated for media consumption variables, environmental awareness and pro-environmental behavior, respectively.The data was analyzed through structural equation modeling using Lisrel. Structural equation modeling analyzes confirmed the suitability of the proposed model. The results indicated positive and direct effects of media consumption and environmental awareness on pro-environmental behavior. the positive and indirect effect of media consumption through environmental awareness on the pro-environmental behavior of sports science students was shown. According to the obtained results, one of the methods of persuading students to engage in extra-role behaviors for pro-environmental behavior is to improve and promote environmental awareness through the use of social and national media capacity.